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Škoda Kodiaq Campaign
Project Goal
Škoda Kodiaq completes 7 successful years in the Indian market this month. To commemorate this significant milestone and reward our customers, we will be running a 7-day special campaign. This campaign will offer a 7% advantage on the Kodiaq, available exclusively from July 18th to July 24th 2024.
Target Audience
Individuals and families seeking a premium, spacious, and versatile SUV.
Current Škoda owners looking to upgrade.
Those influenced by brand loyalty and anniversary celebrations.
Deliverables
Campaign Landing Page
Website Banners/Pop-ups
User Flows & Wireframes
High-Fidelity Mockups & Prototypes
Dedicated, conversion-focused page detailing the offer, Kodiaq features, and clear CTAs.
Prominent placement on the Škoda India website to direct traffic to the campaign landing page.
Mapping out key user journeys and page structures.
Visual designs for all digital touchpoints.
Success Metrics
Website Traffic
Lead Generation
Conversion Rate
Direct Sales Impact
Homepage Design
Campaign Review
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