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Neev is a venture started by Vibhuti Kabra. Using her understanding of Banarasi design and culture, she wants to explore & showcase her unique collection. Solely active on Facebook and Instagram NEEV needed a responsive e-commerce website to make purchasing easier and streamlined for the user.

Since a large part of the current users were used to purchasing by directly getting in touch or through WhatsApp, it was a challenge to give the user the same personalized experience and choices.
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To reflect the versatility and royalness of the products, we have used lifestyle imagery that focuses on the fabric and designs. We have used simple typography, earthy colors and small motifs throughout the interface complimenting the brand aesthetics and values.
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