Introduction
Lodha is India’s leading real estate developer, delivering thoughtfully designed, premium properties that shape urban lifestyle.
Lodha Group
Corporate hub for company info, projects, and brand overview.
Lodha Luxury
Showcases high-end properties with exclusive services.
Palava
Focuses on its smart city/township offering inclusivity and large-scale living.
Each site serves unique audiences, with property sites tailored to divergent needs, while some listings require standalone spaces.
Decoding the Brief
Ask
The three websites are built on fragmented collection of multiple designs, technologies, and features, with varying levels of integration into core systems and across each other. The ecosystem is improperly integrated and varies in capabilities, traceability, and presents a lack of coherence in user experience. Technologies used are outdated.
Task
Design an interconnected user flow across the Lodha Group property sites, which provides for an optimum user experience as well as prospect understanding using data, for better conversion, while establishing the Lodha brand identity.
Website Objective
Establish
Brand Identity
Maintain high credibility of the brand, good design, high impact and competitive benchmarking.
Generate
More Leads
Clear strategy that identifies unique inflection points for conversion and engage the users.
Seamless User Experience
Allow the users to seamlessly push forward their own journey without any breaks.
Brand Audit
Core Web Vitals & Quantitative Insights for Lodha Group
With a 17/100 mobile score, the site loads too slowly.
21s LCP Exceeds Threshold (2.5s Target)
19.9MB Page Size Impacts Load Times
3.9s Total Blocking Time
CLS at 0.1 (Borderline Acceptable)
Key Takeaways derived from qualitative research.
Clear navigation
Maximised use of video/visual content
Sophisticated UI
Mobile optimisation is a must
Virtual property tours to encourage early shortlists and leads
Data capture & chase strategy for lead nurture
Design
High-quality, immersive videos of Lodha's properties, paired with sleek, minimalist design elements.
Beige as the foundation of simplicity and elegance, accentuated with subtle gold touches to reinforce luxury.
Structured layout with intuitive distinctions between sections to ensure ease of navigation.
Thoughtfully designed navigation menus, and clearly positioned Calls to Action (CTAs) to guide the users.
Fully mobile-optimized to ensure an equally sophisticated and seamless experience on any device.
An intuitive enquiry form for immediate access and WhatsApp integration for convenient, real-time support.
Impact
Post September 2024 Deployment, key metrics saw significant growth in project pages.
Lodha Mirabelle
Page views increased by 23%.
Active users
rose by 22%.
Sessions
soared by 23%.
Lodha Divino
Page views increased by 58%.
Active users
rose by 63%.
Sessions
soared by 64%.
Lodha Amara
Page views increased by 57%.